If you want to succeed online and compete with thousands of your competitors already shining on the World Wide Web, you must need to realize the importance of search engine optimization and implement the latest SEO techniques.
With so
much confusing and conflicting SEO information out there, how do you know what
actually works? Here we have filtered some best and powerful white hat SEO
techniques that’ll improve rankings and boost organic traffic of your website.
SEO Techniques to Improve Rankings
Below we
have discussed some of the SEO best practices to be followed, that will outrank
your search engine visibility.
1- Make Your Site Mobile Friendly
The Google
index has gone mobile first after January 10, 2017. If you don’t have a
mobile-friendly page, then you are likely to lose your rankings.
Accelerated
Mobile Pages (AMP) an open source initiative by Google, promises “instant”
loading on mobile devices. Google has been pushing this hard, but early reviews
are mixed. Unless you have a news site,
I’d not recommend jumping on the AMP yet.
2- Speed-up Your Website
If your
site loads slowly, you are most likely to lose your potential customers. To
ensure that your website loads faster, you must optimize the image sizes and
the formats of the media that have been uploaded on your website. Eradicate all
the loose links that are increasing the website loading time.
Boost up your web-page load time by:
- Optimizing images: With images, you need to
focus on three things: size, format and the src attribute.
- Oversized images take longer to load, so it’s important that you keep your images as small as possible.
- Be careful about the image formats. Better use the “jpeg and png” formats for images. GIFs should only be used for small or simple graphics (less than 10×10 pixels, or a colour palette of 3 or fewer colours) and for animated images. Do not use BMPs or TIFFs.
- Once you’ve got the size and format right, make sure the code is right too. In particular, avoid empty image src codes.
- Reducing HTTP Requests: There are
many ways you can reduce the number of requests such as:
- Inline your Javascript (only if it is very small)
- Using CSS Sprites
- Reducing assets such as 3rd party plugins that make a large number of external requests
- Don’t use 3rd party frameworks unless they are absolutely needed
- Use less code!
- Combining your CSS and JS files (with HTTP/2 concatenation is no longer as important)
- Enabling Compression: Gzip is another form of
compression which compresses web pages, CSS, and javascript at the server level
before sending them over to the browser.
- Reduce Redirects: Redirects create
additional HTTP requests and increase load time. So you want to keep them to a
minimum.
3- Ensure Comprehensive / Detailed Keyword
Research
The first
and the most important step in search engine optimization is to find the niche
related keywords. So how would you do keyword research to find valuable
keywords? Here you will find some interesting ways to search for new keywords.
Explore REDDIT to Discover Untapped Keywords
Reddit is
the community of millions of people discussing almost every topic, hence Reddit
is the goldmine of keywords research. Wondering? Here is how you can get
amazing keywords using Reddit.
Simply head
over to Reddit search and search for the term related to your industry. If
there is any sub reddit community of that topic, head over to that community,
if not then just find threads about your topic in search results.
Now scan
any of the threads for potential keywords. You will find that some terms are
popping up again and again. These will be your perfect keywords. You can check
those keywords in Google keywords planner that how much monthly searches those
terms have.
Get Keywords Ideas Using Wikipedia
You can
find some amazing search terms from Wikipedia by following these simple steps:
- Head over to Wikipedia and enter a keyword.
- Take a look on different sections that are being shown on the Wikipedia entry page and find related topics and niche related keyword ideas:
- Side Bars
- Contents
- Internal Links
- See Also
From a
single entry page of Wikipedia, you will be coming up with handfuls of topics
and keywords ideas. If you are about to find more of such ideas, simply get
into the entry followed by the internal link and repeat the same process.
Create Keywords with Your Own Mind
Yes! Your
heard right. I’m talking about creating your own keywords. You are going to
rank on the top for the keywords you create yourself.
When you
create something truly original like a brand, product, or a step-by-step system
you’re the only person optimizing for that term.
Once your
self-created keyword got popular, you’ll be ranking on the top for a highly
search keyword.
Find Undiscovered Keywords With “Seed Keywords”
There is a
tool seedkeywords.com you can use to extract some out of the box search terms.
- Simply click the above mentioned link to create a scenario
- Type your question and click on “create my scenario”
- Once you’ll get the special link, Share it with your friends and target customers
- Bookmark that special link to check the results later
4- Make SEO and User friendly URLs
Try using
keywords in URLs, if possible. Use hyphens (-) in URLs, instead of using
underscores (_), as the hyphen are treated as “space”.
Keep your
URLs in lower case. Also avoid dynamic URLs that contains different signs e.g.
(=?_).
5- Optimize the Meta Tags
Page title
is one of the most important ranking factors that tells user and search engine
that what actually the page is about. Include the keyword in the page title.
The meta
description, though not a direct ranking factor, but it helps increase the
click through rate (CTR). The description often shown below your listing on the
search page as a snippet. It must be written in a way, using the relevant
keyword(s), that it encourages the searcher to click and get into the page.
6- Consider: Is Content Really the
King?
Another
important factor helps in search engine ranking. You are always about to heard
that the “Content is King”. Though it is, but the one that is unique, well
optimized and written to solve the user problem.
For the
online retailers it’s a big challenge. For instance, if you are selling
something that tons of other retailers are also selling and everyone is using
the product description same as given by the manufacture. Here is great chance
to write a unique description using the keywords and make the product page
stand out.
7- Utilize Dead Links on Wikipedia
When the
editors on Wikipedia finds a broken link, they put a footnote of “Dead Link”
right next to the broken link. This gives you an opportunity to get link from
Wikipedia by replacing the broken link with yours own.
Here is how
you can find and replace the dead links with yours:
- First, use this simple search string: site:wikipedia.org [keyword] + “dead link”
- Visit a page in the search results that’s relevant to your site
- Hit ctrl + f and search for “dead link”
- Well you could re-create that dead resource on your site and replace the dead link in Wikipedia with yours.
8- Explore Opportunities to Rank on
Local Searches
Let your
business caught by the local searchers by optimizing your website for them. Add
a proper contact page with address of the location, location map and contact
phone number. Add your business local information to local business listing
sites like, Google my business, Bing place etc. Also submit your business to
other local and social business directories such as CitySearch, Yelp,
Local.com, etc. Get your customers encouraged to give feedback and reviews
about your business, services and products on these sites.
9- Ensure Strong Social Media
Presence
It might be
of a great interest of user to click on a post being shown on someone’s
timeline. And no one is on the blind anymore. They don’t just click, they
share, comment, re-post, contribute, etc., till they ensure the people they care
about have read your article as well (Provided it’s that good, of course).
Social
signals are an indirect ranking factor. Social media is a great opportunity to
let your audience know about your fresh piece of content and drive traffic
towards your website.
Conclusion
These
untapped SEO techniques are incredibly effective. These simple tactics can lead
to gigantic increase in your search traffic and search engine rankings.
SEO success
mainly relies on the sharing of useful and relevant information properly
aligned with the needs of your target audience. Focus on user intent and use
keywords, not for manipulation, but for positioning your content pages in order
to optimized for the user.
Have you
ever tried any of these advanced SEO techniques before?
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