Proven Tips for Your Social Media Marketing Strategy

Would you like to improve your social media marketing strategy?

Using social media to grow your business, generate leads and build a brand may seem like a huge task.

Whether you’re just getting started or have been active on sites like Facebook and Twitter, but haven’t had much success, follow these amazing social media strategy tips and guidelines to come up with successful social media marketing plan.

Social Media Strategy Tips

These are the techniques you can use to improve your chances of success.

1. Contest Running; One of Social Media Best Practices

Running a contest is one of social media’s best practices to increase engagement and spread awareness of your business page, the people engaging with your contest can become your leads for sale that you can use for your future marketing campaigns.

Example Contest: Share a funny photos of your team or even one related to industry and ask followers for caption ideas, then share the best ones.

2. Post Engaging Content Consistently on Each Social Media Channel

Your followers on different social media channels are likely following hundreds or thousands of other people. If you’re not publishing new content as often as the other are doing, it’s easy to get lost and forgotten. You should develop a routine posting schedule and be consistent.

You should plan:

• How often you should publish on each social media channel
• What type of content you should publish
• Reaching out to influencers via social media

3. Use Social Media Trends in your Favor

Different social media channels keep introducing new and interesting features, these social media trends and features can be used to make your followers engaged with your content.

Let’s take Facebook as an example. Facebook is subtly introducing array of “reactions” that people could use in place of “Like”, like “love”, “ha-ha”, “angry”, “sad”, and “wow”. Let your users get engaged by posting an image asking fans to vote for an option using the reaction buttons. This not only increases engagement, but also helps you know what’s in the mind of your consumers.

4. Use Twitter Moments in your Social Media Marketing Techniques

Twitter Moments lets you compile a selection of Tweets, photos and videos, sharing your message in more detail. It’s a content curation tool that allows you to gather and share a collection of tweets about a specific topic. Share Moments with your followers to easily share the entire experience with them as this could be your one of the best social media marketing techniques.

5. Visual Content Generate More Engagement on Social Media

Visual Content have shown to be the most popular type of social media content for engagement. Images are attention grabbing pieces of ‘snack able’ content which users can understand and engage with ease.

The most evident example of the power of images for social media are sites like Instagram and Pinterest, the emergence and power of such social media platforms have highlighted the need for businesses to think visually if they want to engage with their audience online.

Use images for upcoming events, make company photos and craft other image tasks for posts to get more visual with your content.

6. User Generated Content; A Win for Social Media Marketing

Share or re-upload content that your follower have sent to you about your brand or product on your social media business page/account. It shows that you care about your fans and followers and helps to strengthen your brand.

7. Resourceful Content will Leverage Your Social Media Marketing Strategy

Facebook have limited the number of people who see a business page’s Facebook post. Take advantage from these algorithm by thinking of your business page as a user resource, rather than a promotional tool. Sharing resourceful content should be a must in your social media marketing strategy to increase the reach and engagement.

Use your Facebook business page to delight users. Add the content that is relevant to your business which includes blog posts, articles or any surveys. Deliver posts that educate, entertain, inspire and inform to reach a wide Facebook audience.

8. Is Your Competitor’s Social Media Strategy More Strong?

Watch out and analyze your competitor who is more successful on social media than you. Check out what they are doing that you aren’t and understand their social media marketing strategy.

Find:

• What content they post
• Who they follow
• Who’s following them
• How often they post
• What time of the day they post
• What kind of headlines they use in their posts
• Their most popular posts

This will give you an idea of what’s working for your competitors and why they might be seeing more social media success. Incorporate some of your competitor’s strategy into your own plan. But remember your customers want you to be unique and looking for something new from you, so don’t become a copycat. Adopt some strategies of your competitors while looking for other ways to improve those strategies.

9. Strategic Hashtags; A Must For Social Media Marketing

Using hashtags is one of the best social media practices to expand your reach on social media. Take strategic approach in using hashtags rather inserting random hashtags. Search for popular hashtags in your industry, which are being actively searched by the people on Facebook, Twitter and Instagram. Using these hashtags will increase chances of your content being shown up in search results.

10. Target the Right Audience for Your Social Media Posts

Followers of your business page consists of people who may like your brand for different reasons. Means some of the followers reacting to your one post may not react on other. In order to satisfy these different segments, you have to share content specifically for each demographic.

Facebook has a great audience targeting feature for organic posts that gives you flexibility on who social media content are shown to. You can target your content by location, language, demographics, interests and other criteria.

Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them. Targeting the right audience will let you increase engagement of your business page.

Bring These Social Media Strategy Tips into Practice

There you go – Bring these awesome tips and techniques for social media marketing into practice. Hope these techniques will help you to come up with best social media marketing strategy!

Let us know about the social media tips you follow in the comments below!